THE JOHNNIE WALKER® BLUE LABEL™ DIARY
BY APPOINTMENT ONLY

Exclusive access to the Monaco Grand Prix and teeing off with professionals at the Johnnie Walker Golf Championships are experiences that even the wealthy amongst us can only dream of…until now. Johnnie Walker Blue Label Blended Scotch Whisky, synonymous with luxury, rarity and craftsmanship, has produced the ultimate Christmas gift for those who enjoy the finer things in life – The Johnnie Walker Blue Label Diary, By Appointment Only. This unique diary contains invitations for three once-in-a-lifetime experiences, allowing you exceptional access to these events, as well as a concierge service that will arrange a series of Blue Label events for you throughout the year.

With only two diaries being produced, priced at £95,000 (RRSP), The Johnnie Walker Blue Label Diary is as rare as the whiskies within the powerful blend. Created and designed exclusively for the brand by renowned luxury stationer Aspinal of London, the diary is bound in the finest leather and finished with a silk ribbon page marker.

The Johnnie Walker 2009 Golf Championship
A golfer’s dream will become an astonishing reality when arriving at the famous Gleneagles Hotel in Scotland, one of the world’s leading luxury hotels. During a stay at this five Red Star golf resort, set in 850 acres of stunning scenery in Perthshire, you will have the opportunity to play with the professionals in the Pro-Am competition, then dine with the players at the Championship cocktail party and gala dinner. You will also have VIP access to the sumptuous hospitality suites where you can follow the progress of your favourite players whilst savouring a glass of Johnnie Walker Blue Label.

Inside you the diary you will also find details of VIP access to the 2009 Monaco Grand Prix, the greatest and most exclusive motor race on the Grand Prix calendar and a Bespoke Blend by Blue Label experience which includes a mentored tutorial for you and your friends with the Johnnie Walker Blue Label Scotch Whisky master blender that finishes with the opportunity to blend your very own bottle of whisky.

The diary is available exclusively through Selfridges and like Johnnie Walker Blue Label, which is handcrafted by experts in strictly limited quantities, every experience available through the Johnnie Walker Blue Label Diaries has been handpicked to create a series of unforgettable moments.

For further information visit www.selfridges.com